The term “nuisance calls” can be applied to a range of different types of calls. However, for most consumers it primarily relates to calls made by telemarketing organisations seeking to sell a product or a service.
For the vast majority of consumers nuisance calls are an annoyance or irritation. However, for some consumers, particularly the vulnerable and elderly, nuisance calls can cause real fear and anxiety.
It is important to note that unless a consumer has signed up with the Telephone Preference Service (TPS)1 – the UK’s national ‘do not call’ register – there is nothing to prevent organisations making marketing calls to them. Once a number is registered, it should not be called without the consumer’s specific consent. Sometimes this consent can be given inadvertently when, for example, making on-line purchases or completing questionnaires.
What makes the calls a nuisance for consumers is that the calls are unrequested and unwanted. This is especially the case where consumers have signed up to the TPS, or have advised particular callers that they do not wish to be contacted again and they continue to receive calls from companies.